Using the revolutionary new DE VILLE CO-AXIAL as an example, this section shows you the evolution of OMEGA watches. Before new OMEGA watches are launched, it passes through rigorous and well defined processes of design, technological development and quality control.

The Art of Design The creation of a new watch starts with an internal brainstorming session based on a marketing brief which is translated into sketches, then industrial designs and ends with a first 3D prototype. Discover the art of Design

Technology Technological development goes hand in hand with the evolution of the design. Our designers and engineers work very closely together when creating a new OMEGA watch. Discover the technological development

OMEGA Quality Quality is taken into account from the moment a new idea is born and remains an important theme throughout the entire development period. Discover the OMEGA quality